UK Party Manifestos 2024

This demo of our knowledge organisation technology shows concept maps created from the 2024 manifestos of:

• The Conservative and Unionist Party
• The Labour Party
• The Liberal Democrats
• The Reform Party

It is primarily intended for authors and content creators, to showcase the power of natural language processing technology to help them.

If you are viewing it as a voter, you will know that the use of AI in relation to political activity can be controversial. This demo:

• Does not try to mislead you by pretending to be a person
• Sets out to inform, not to persuade you.

Based on his principles, use of AI is ethical and helpful.

If you are viewing it as a content creator, you can browse the maps to see how well the manifesto authors have delivered content that reflects their parties' objectives. The authors are professional communicators and, as you would expect, they have generally done a good job. But there are some interesting differences that might give them food for thought.

Some Points of Comparison

Here are two of the differences that you can see by viewing the concepts.

Overall Vision

If you click on the central concept in each manifesto, you see vision statements for Labour, the Liberal Democrats, and Reform, and a list of plans in specific areas for the Conservatives. The authors of the Conservative manifesto might want to think about whether they could have done more to bring out the party's vision. (Their concept map does have a Vision concept, but it is not the central concept, and it is not a single idea, but a list of ideas.)

User Engagement

All the concepts on the Conservative and Reform maps relate to party policies, but this is not the case for Labour or the Liberal Democrats. The analysis program does not filter out material that is outside the main topic areas. (A later version could do this.) The liberal Democrats map includes "concepts" relating to form submission for downloading the manifesto and registering for updates. The Labour map includes "concepts" related to being actively involved in supporting the party. (The liberal democrats manifesto does have buttons for users who want to join the party and become active, but only on one page, so they don't have enough weight to make it into the concept map. Labour has their calls to get involved on pretty much every page. The analysis program weighs concepts by "column inches".) All the authors might want to think about how far their manifesto should invite user engagement, and what kinds of user engagement they want.

Level of Detail

The Reform map has more concepts than any of the others. This is not because their manifesto is longer. It is about a quarter of the size of the Conservative manifesto, for example. The smaller concepts are more sharply distinguished. This may be because there are fewer words to describe them.

View the Concepts

Click the buttons below to see the concept maps of these three political party manifesto for the UK 2024 general election! What other interesting points can you spot?